Similar to GucciGhost, Burberry Perry, and Saint Pepsi, McCollum was essentially an unofficial brand ambassador for Nautica, constantly seen in their styles and referring to their influence over his chosen performance name. This is an evolution in their collaboration from when Yachty had overseen an exclusive Urban Outfitters x Nautica capsule collection last year. Lil Yachty x NauticaĪccording to an article recently published by Aria Hughes of WWD, young rapper Lil Yachty (Miles Parks McCollum) has recently been brought on to the Nautica team as a creative director.
#PEPSI MAN VAPORWAVE FULL#
Read Bridget Foley's full article on WWD. The raw and graphic style of GucciGhost happened to fit very well with Michele's creative vision for the brand. But instead, Michele welcomed GucciGhost to collaborate with the brand on a capsule collection and even a temporary store redesign in early 2016. Had Michele taken notes from Pepsi Co and Burberry, he would have defended the Gucci name and print and (easily) ordered him to relinquish the name and stop appropriating the motif.
Andrew began incorporating the iconic GG print in his art, which commanded the attention of Gucci's artistic director Allesandro Michele. Gucci x GucciGhostīrooklyn-based Trevor Andrew organically took on the moniker of GucciGhost after a last-minute Halloween costume in which he cut two holes in a Gucci bed sheet and wore it like a classic ghost. Check out Maria Bobila's excellent recap of the situation on Fashionista. Without warning and with zero tolerance, Burberry (the heritage label) sent Burberry Perry (the rapper) a cease and desist for the use of the brand name and iconic check plaid. Check out Saint Pepsi's music video for "Private Caller" below.Ī similar fate was met for young rapper "Burberry Perry" (Perry Moise) in the summer of 2016. Ironically enough, he was scheduled to play the Pepsi Stage at Lollapalooza only months after the name change. His success has continued, as he has been booked for larger and larger audiences around the country. DeRobertis then switched to the moniker "Sklyar Spence" and continued making music. Some time in 2014, Pepsi Co allegedly reached out to DeRobertis and complained about his use of their brand name.
#PEPSI MAN VAPORWAVE TV#
Thematically and musically, Saint Pepsi hit all the marks of vaporwave: his songs were mostly comprised of samples from long-forgotten albums, his music videos were made entirely from spliced clips from 80's and 90's TV commercials, and his name post-ironically canonized an aggressively advertised brand of soda. Saint Pepsi (Ryan DeRobertis) was considered by many as an ambassador of vaporwave, an Internet-era musical genre marked by heavy sampling, a nostalgia for 80's and 90's consumer technology, and a satirical critique of consumer culture. One of my favorite recording artists a couple years ago went by the name Saint Pepsi.
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